Challenge FAQ

UPDATE: Registration for the F3 Challenge – Carnivore Edition has closed. The feed submission and partnership deadline is November 30, 2021. Please check the Timeline page for further timeline updates.

What is the purpose of the F3 Challenge?

The F3 challenge has the goal of replacing fishmeal and fish oil in aquafeeds and to make sure that nutrients are available so that aquaculture can continue to grow, despite uncertainties in forage fish supply, and to prevent an ecological crisis in the oceans. F3 represents the Future of Fish Feed, formerly Fish-Free Feed.

What is the third F3 Challenge?

This third F3 challenge is to create a fish-free feed for ​3 separate Award Categories: Shrimp, Salmonids and Other Carnivorous species. The goal of this challenge is to reduce aquaculture’s demand for forage fish by advancing substitute feeds for the industry’s biggest consumers of forage fish.

Each separate Award Category will have its own prize, its own contestants and will have a single winner. A company can enter multiple Award Categories, and needs to submit a feed sample for each category entered. When sending the feed sample, be sure to include the Award Category, the Species or Animal for which the feed applies, and the Life Stage.


The Future of Fish Feed (F3) is a collaborative effort between NGOs, researchers, and private partnerships to accelerate the commercialization of innovative, substitute aquaculture feed ingredients to replace wild-caught fish. The F3 Team works together to organize and administer the contest.

Who can join? Are there any restrictions for teaming up?

Entrants need to be companies that can produce and sell feed. Companies can collaborate with other entrants to form a team, but each team must have a company that leads the group or the ‘Lead Entrant’.​ The lead entrant must​ either own or license a distinct formulation of F3 feed (“F3 Feed Type”) for a carnivorous fish in one of three categories: (a) Salmonid, (b) Shrimp, or (c) Other Carnivorous Species. If a Lead Entrant submits a feed for Other Carnivorous Species, the Entrant needs to have the​ species approved by the Judges. Qualified submissions are defined in the Challenge Rules.

The Lead Entrant can form partnerships with other companies to create an Entrant Team. The lead entrant should send the following information to​for each partnering company: (1) the name of company and website (2) the name, title, address, work phone number, mobile phone number, and email address of the contact person at the company, and include (3) a brief description of the partnership, and if the lead entrant is partnering with other companies for purposes of aggregating total sales of qualifying F3 Feed Types to End Customers, then for each such partner, in addition to (1)-(3) above, please also include: (4) a description of the partner company’s sales territory.

Partnering companies can be added to Entrant Teams until November 30. 2021.

The Lead Entrant of the winning team for each category will be awarded the prize, and be responsible for splitting the prize at its discretion among its Entrant Team partners as described in the Challenge Rules.

Does a company qualify for the Challenge if they produce qualifying F3 feed and use it to grow and sell their own carnivorous species?

Yes! Such a company would qualify for the Challenge so long as their species is approved by the Judges. They must also be able to quantify the qualifying feed they are producing, and provide some means to verify the amount of animals grown on this feed.

Can a company with a fish-free substitute ingredient join as an Entrant? Will sales of the fish-free ingredient count toward the Entrant's total competitive sales?

A fish-free ingredient by itself would not qualify in the metric of the contest, which is the number of tons of qualifying feed sold for salmon, shrimp, or other carnivorous species. However, we encourage ingredient suppliers to partner with feed companies, farms, and others to formulate and sell complete fish-free feeds for the competition. Companies may compete on more than one team, with one or more diets in each Award Category.

The Entrant Team is responsible for distributing any prize money amongst its members.

Can multiple feed mills & farmers come together with the lead company to form a consortium?

Yes, we encourage consortia.



  • Adaptability: Companies that switch to substitute ingredients will be better positioned for long-term growth, because they will be able to continue to supply and sell feed for a wide variety of carnivorous aquacultured fish, even if wild-caught forage fish stocks diminish, or become unavailable. These companies will have ‘future-proofed’ their supply chain through leveraging the opportunity of the F3 Challenge contest.
  • 媒体宣传:若您的产品还未发布,挑战赛的广泛媒体宣传将有助于您在商业发布之前收到预订;若您的产品已在商业销售中,挑战赛的广泛媒体宣传将有助于您增加订单。挑战赛的宣传覆盖了英语国家、中国和东南亚市场。
  • Networking event: Contestants will be invited to participate in the F3 Webinar Series, a virtual networking event with large feed companies and others interested in innovative ingredients for aquaculture.
What are the key criteria to win?

The F3 prize will be awarded to the company or team that makes and sells the most fish-free feed to aquaculture operations or feed manufacturers by the contest end date.


For sales to qualify and count toward an entrants’ progress in this Challenge, the feed sold must:

1. be formulated as aquaculture feed, for either a Salmonid, Shrimp, or Other Carnivorous Species. If a contestant submits feed for “Other Carnivorous Species,” the contestant must get approval from the judges for the species.
2. be free of marine animal ingredients

Will you protect the core business information of participating companies, and does a feed mill have to disclose its recipe (formulation) & IP?

The F3 Team and the judges have an incentive to keep the reputation of the F3 Prize. Entrants must disclose ingredients for each feed, but not the recipe (formulation). Usually, ingredients need to be disclosed in most countries on the feed bag, so the contest request is not unusual. Business information from the prior two F3 competitions were never disclosed or leaked.


A company must register for the Challenge by September 15, 2021. Then you have until November 30, 2021 to send in a sample of your qualifying product and add any partners to your contestant team. Effective October 1, 2020, registered teams may begin recording sales towards their Sales Totals for the competition as long as they submit a qualifying feed sample prior to recording sales. Sales reporting will begin in January 2022 and include 4 sales reports, and conclude in September 2022 when a winner will be announced.


A winner will be selected for each category – salmonid, shrimp, and other carnivorous species – by the 3 judges from sponsoring institutions. The winning teams will have the greatest amount of qualifying F3 Feeds sold in their category at the conclusion of the Challenge sales periods (September 15, 2022).

How do you verify samples and sales submissions?





No. In fact, we are considering another prize targeted towards recycling farmed fish waste. However, for this prize we want to increase the options available for substitute feed sources for carnivorous species since the supply of wild caught fish and in particular forage fish, which are the most common source of fishmeal and fish oil used in aquafeeds, is at risk. More innovation is needed to find additional ingredients and cost effective formulations if the industry is to continue to grow.






Aquafeed companies are keenly interested in substitute ingredients to replace fishmeal and fish oil, because of their high cost. But, ingredient replacement is risky. To prove to aquafeed companies that your ingredient has promise, we recommend you follow the recommended Ingredient Evaluation Process outlined here.